Stark Files 001 biweekly video

Beagle

Well-known member
Likes
449
Location
France
750 bikes on the floor, crazy.
Yeah first time they were dealing with homologating a bike and tackled so many countries at the same time.

Now they have their factory running, they have a decent dealer network, they have experience with homologating so... third time is a charm for the supermoto ?
 

Lost

Active member
Likes
32
Location
Spain
It was an interesting video but...

This feels like it was 4 months late. If it had been released tail end of February when they realised they were going to be delayed it would have softened the blow.

You've also got snippets of them explaining (some of) the issues. None of these were widely communicated and required digging to find out were we stood. It especially didn't help that their customer service dept would dodge questions and give wildly conflicting answers.

... I don't know, it just feels like gaslighting to me.
 

Beagle

Well-known member
Likes
449
Location
France
It was an interesting video but...

This feels like it was 4 months late. If it had been released tail end of February when they realised they were going to be delayed it would have softened the blow.

You've also got snippets of them explaining (some of) the issues. None of these were widely communicated and required digging to find out were we stood. It especially didn't help that their customer service dept would dodge questions and give wildly conflicting answers.

... I don't know, it just feels like gaslighting to me.
Their video production department is top notch.
Customer service for orders follow-up not so much.
Agreed they need to be more transparent, especially with delays for people who pre-order at launch, hard to demand pinpoint accuracy but more transparency in their weekly newsletter sure would go a long way to reassure customers anxious to get their bike.
 

Philip

Administrator
Staff member
Likes
4,393
Location
Lake Havasu City, AZ
Many folks here ordered their Starks back in December of 2021 and waited for 2.5 years while Stark was building first a bigger factory, then the bikes. Have patience, guys. Jeez!
 

Beagle

Well-known member
Likes
449
Location
France
Many folks here ordered their Starks back in December of 2021 and waited for 2.5 years while Stark was building first a bigger factory, then the bikes. Have patience, guys. Jeez!
They need to acknowledge the fact that their early adopters, aka people who ordered in 2021-2022 inherently have more patience than folks ordering an EX in 2025.
I think they're doing an incredible job but they're getting bad press from some folks who have been waiting for their bikes an extra couple of months.
That would have been laughable in 2023 but in 2025 that seems like brand damage easily avoidable by better communication with their customers and less optimistic estimates.
Under-promise, over-deliver, not the other way around.
 

Beagle

Well-known member
Likes
449
Location
France
Another interesting nugget of info: Anton says most sales go through dealers, not direct to customer.

This double system is obviously difficult for them, for customers as well it's not clear who will be served first at time of launch, do they prioritize order through dealers or direct to customer orders? Obviously prioritizing dealers would have the advantage to serve more customers more efficiently, transport is easier in batches.
 

Lost

Active member
Likes
32
Location
Spain
Many folks here ordered their Starks back in December of 2021 and waited for 2.5 years while Stark was building first a bigger factory, then the bikes. Have patience, guys. Jeez!
If your happy to wait 2.5 years, you have the patience of a saint.

I'm very much of the: if a delivery date is promised, I expect that to be honored.
If the bike was sold as road legal I expect that to be true.

Stark missed both of these targets for me, with no real explanation or any interest in sorting it out (over a month of ownership without being able to register it).

I love the bike, but their laughable customer "service" really is shooting themselves in the foot.
 

Philip

Administrator
Staff member
Likes
4,393
Location
Lake Havasu City, AZ
I love the bike, but their laughable customer "service" really is shooting themselves in the foot.
I think Stark Future Customer Service thought of you, and of 750 other guys in the same situation as yours, and decided that instead of sending 750 emails with apologies, explanations, and promises, it would be better to make this 11-minute YouTube video.
 

Lost

Active member
Likes
32
Location
Spain
I think Stark Future Customer Service thought of you, and of 750 other guys in the same situation as yours, and decided that instead of sending 750 emails with apologies, explanations, and promises, it would be better to make this 11-minute YouTube video.
Nah, it was so they could paint themselves in a better light after the fact.

If it was for the customer, it should have been released 4 months ago.
 
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