Flux Performance - eMX startup from Europe

Hello guys!

As mentioned before, the Primo is a development platform that we built to develop the subsistems, get people on it and ofc put our name out there. It's developed and built by 3 guys in a garage, ofc on a shoestring budget. The battery itself is actually 34kg for the 7.9kWh (in aluminium), so not too bad. At vehicle level we're now at 120kg with a bigger battery and real air tubes. Frame is indeed something botched up from several bikes and some machined parts, you do what you can.

If you've been following the news, this year we closed our first funding round, are already generating revenue (even profitable, for now) from tech sales and ofc no more garage. We have some exciting new people in the team, including Fenigstein with his Alta experience and Ferreira, formerly CTO and chief eng at Stark.

Completely right on the limitations of a classic chassis! We're now taking the building blocks, elevating them to a new level and designing the "production model". Notable improvements are possible now that we have the full freedom of a completely ground-up vehicle. Really looking forward to show you what's cooking in the near future.
 
Hello guys!

As mentioned before, the Primo is a development platform that we built to develop the subsistems, get people on it and ofc put our name out there. It's developed and built by 3 guys in a garage, ofc on a shoestring budget. The battery itself is actually 34kg for the 7.9kWh (in aluminium), so not too bad. At vehicle level we're now at 120kg with a bigger battery and real air tubes. Frame is indeed something botched up from several bikes and some machined parts, you do what you can.

If you've been following the news, this year we closed our first funding round, are already generating revenue (even profitable, for now) from tech sales and ofc no more garage. We have some exciting new people in the team, including Fenigstein with his Alta experience and Ferreira, formerly CTO and chief eng at Stark.

Completely right on the limitations of a classic chassis! We're now taking the building blocks, elevating them to a new level and designing the "production model". Notable improvements are possible now that we have the full freedom of a completely ground-up vehicle. Really looking forward to show you what's cooking in the near future.
Hi Marko,

I'll try my luck with you, am I right assuming you're using 5.0 Ah cells and just a little bit more of them than Stark (440-ish instead of 400) to get to 7.9 kWh?

Incoming 6.0 Ah cells with fast charging capability, like Molicel P60B, could be a great opportunity to bump battery capacity close to 10 kWh with little to no weight increase in the next couple of years.

Are you aiming to keep different suppliers for front and back suspensions in the production model?

It's terrific to see your project grow so publicly, that shows a great spirit and commitment, wish you the best for the next steps.
 
Hi Marko,

I'll try my luck with you, am I right assuming you're using 5.0 Ah cells and just a little bit more of them than Stark (440-ish instead of 400) to get to 7.9 kWh?

Incoming 6.0 Ah cells with fast charging capability, like Molicel P60B, could be a great opportunity to bump battery capacity close to 10 kWh with little to no weight increase in the next couple of years.

Are you aiming to keep different suppliers for front and back suspensions in the production model?

It's terrific to see your project grow so publicly, that shows a great spirit and commitment, wish you the best for the next steps.
432 cells it is 😁
That should be about 2.2 extra kilos in cells to go from 7.2 to 7.9 kWh

 
"And yes... this clutch won't void your warranty"
Oh you naughty boy 🤣

 
@Marko_Flux are you planning on using the same colour patern for drive/neutral/off and 48/60hp racing mode as Stark has? And an interchangeable chargeport with Stark?

Would be nice to see some standardisation. Not that those of Stark are the best or whatever. Just them being the first of scale.
 
@Marko_Flux are you planning on using the same colour patern for drive/neutral/off and 48/60hp racing mode as Stark has? And an interchangeable chargeport with Stark?

Would be nice to see some standardisation. Not that those of Stark are the best or whatever. Just them being the first of scale.
Hey, that’s a no on both. Colors are the last thing on my mind ATM to be honest, but the chargeport is just something from the Arrow catalog and has some problems for fast charging.
In any case the protocol would need to be common and we’re not there as an industry - think of CCS-2 or NACS, those required a lot of effort and investment. Would be cool to have cross-bike interoperability, but we would all need to agree on software and plug. For now nobody’s committing due to varying voltage levels, strategies and just the fast evolving landscape of eMoto.
 
Interesting interview from Flux CTO

Here's an excerpt:
"Another mistake is thinking that a rolling prototype equals a successful product. Many prototypes are impressive, but they’re built in ways that don’t scale: Materials, suppliers, assembly methods. When it comes time to mass-produce, compromises pile up, and the product delivered to the rider isn’t as expected. Most of the times specs, cost and delivery time disappoints the costumers."
 
Obviously the market for street motorcycles is much much larger than off-road, so if you can build an attractive bike, profitability will come faster.

That being said, electric street motorcycles don't sell much (unlike cheap commuter scooters) and silence for the road might not be such an easy sell, at least the advantage of being quiet is not obvious.

MX made sense because you don't need so much range compared to street, and quiet is undoubtedly a benefit to keep MX tracks open and shred the trails discreetly.

That's quite a strategic change for Flux, trying to sell a (light?) street motorcycle before releasing their halo bike. If the specs and price are right, why not, the potential market is much larger but I feel that the hurdles to convince buyers to go electric are also higher.

Wishing you luck in this new endeavor.
 
Obviously the market for street motorcycles is much much larger than off-road, so if you can build an attractive bike, profitability will come faster.

That being said, electric street motorcycles don't sell much (unlike cheap commuter scooters) and silence for the road might not be such an easy sell, at least the advantage of being quiet is not obvious.

MX made sense because you don't need so much range compared to street, and quiet is undoubtedly a benefit to keep MX tracks open and shred the trails discreetly.

That's quite a strategic change for Flux, trying to sell a (light?) street motorcycle before releasing their halo bike. If the specs and price are right, why not, the potential market is much larger but I feel that the hurdles to convince buyers to go electric are also higher.

Wishing you luck in this new endeavor.

I live in a small suburban town and I can definitely say that motorcycles do bother me with noise; i appreciated when some nights ago I heard the neighbour coming home and turning the engine off sooner and then coasting to his gate. Unfortunately, most of the people don't care and, on the contrary, enjoy making noise. And yes, unlike MX riders, they don't risk being prevented from riding for that.
In cities such as Rome and Milan I see that there are many people who look like commuters (wearing ordinary clothes with just helmets, motorcycle jackets and gloves like they're not having a long trip) who enjoy riding motorcycles. In those cities it is always pretty useful to have low emissions because there are significant restrictions related to pollution.
Also, if you just use your motorcycle for commuting, you can probably rely only on the night charge at home and that will surely be way cheaper than fuel; fast charging elsewhere would cost more than at home.
IMHO an urban/suburban bike should be cheap so that potential buyers will assess that on the long run they wil save money and I think that it's achievable. In that LinkedIn article, Flux does say that they aim at being competitive in price. Of course it's not so easy to take decisions about that because for example an upside down fork may be useless for that use, but it also looks cheap, so will you prefer a cooler look or a cheaper alternative?
I follow this with interest.
 
Hello all,

just wanted to say the MX bike is still the first priority and still on the agenda. We had developed this one in the first half of this year through a partnership that helped fund us to get going and can be a very compelling product in the future, maybe the first commuter naked to make sense.

But that is some years away. Our focus remains on the dirtbike, we're making good progress, there's interesting new tech involved and the end point is super exciting. Please try to hold on until we can share more :D I will put together an email for the newsletter summarising where we are, what we've done and what's next. 2025 has been the year of fast progress and finally the resources to put our ideas into life.
 
Can you say something about on the go charging and pricepoint for the Enduro?

The Stark EX has been on my shopping list to replace my Stark MX. But the 7.2 Battery is not big enough to replace my Beta 300. I doubt any E will in the first couple of years though, but that would free up some budget.
Now that they've come with a portable 3,3kW charger it gets a whole lot better, but still would have loved it to be storeable in the bike. That would make it a much more usefull bike for some trips and commuting.
A DC fast charger in the 14kW category would be a breakthrough though. That way a half hour stop could make it do another lap on Dutch OTR's. Most people only do 2 laps so a significant number of customers could be added to the potentional buyers.
 
Can you say something about on the go charging and pricepoint for the Enduro?

The Stark EX has been on my shopping list to replace my Stark MX. But the 7.2 Battery is not big enough to replace my Beta 300. I doubt any E will in the first couple of years though, but that would free up some budget.
Now that they've come with a portable 3,3kW charger it gets a whole lot better, but still would have loved it to be storeable in the bike. That would make it a much more usefull bike for some trips and commuting.
A DC fast charger in the 14kW category would be a breakthrough though. That way a half hour stop could make it do another lap on Dutch OTR's. Most people only do 2 laps so a significant number of customers could be added to the potentional buyers.
What would theoretically be enough kWh to satisfy your range needs without charging?

What would be your source of the 14kW power, is that a 3-phase plug or are you thinking of fast charging stations for cars?
 
Hello all,

just wanted to say the MX bike is still the first priority and still on the agenda. We had developed this one in the first half of this year through a partnership that helped fund us to get going and can be a very compelling product in the future, maybe the first commuter naked to make sense.

But that is some years away. Our focus remains on the dirtbike, we're making good progress, there's interesting new tech involved and the end point is super exciting. Please try to hold on until we can share more :D I will put together an email for the newsletter summarising where we are, what we've done and what's next. 2025 has been the year of fast progress and finally the resources to put our ideas into life.
Thanks, Marko, can you tell us if the release date for the MX Bike is still the same? Like stated on your website for the early of 2026 ?
Or do I have to buy a Stark in the meantime? ;)
 
What would theoretically be enough kWh to satisfy your range needs without charging?

What would be your source of the 14kW power, is that a 3-phase plug or are you thinking of fast charging stations for cars?
I'm just wishful thinking here, might be out of reach for a couple of years.

My Zero DS 9.4 is barely enough for my 2x 35km commute (admittedly the road is my racetrack but still). So a 10-12kWh would do very well there.

For the OTR events the 7.2 battery is just on the edge of what is enough for 1 lap. A 8-8,5kWh would do for one lap. On average those riding these event do 2 or 3 laps and have a maximum of 30 minutes in between. However that time could be spend anywhere and DC charging is big in our country so charging can be fast. However this would still mean a 10-16kWh is what would be needed to comfortably do these events without too big concessions.
I do however think this is the hardest you can get on E bikes and a poor business model i suppose.
Without thinking twice I would take a 10-15kg heavier Stark if it had the range to do 2 laps.

To make it suitable for my 2 hours race that i now do ''hybrid'' (swapping to 2 stroke) would need a bike in the 8-10kWh category.
However in these conditions the Stark is about as heavy as it's allowed to get. A 5 kg increase would do though.

In charging i'm thinking a DC charger for cars. Those are appearing everywhere and are so stupidly fast even a 8-10kWh bike might become a usefull TET bike.
 
What would theoretically be enough kWh to satisfy your range needs without charging?

What would be your source of the 14kW power, is that a 3-phase plug or are you thinking of fast charging stations for cars?
I ride the Alta Redshift and use it for hard enduro. basically, I ride for 3 hours and finish the ride with 50% battery capacity left. so I am carrying over 12 kg of battery as dead weight.
I wish there was a full size, high end electric dirt bike not as heavy as the Alta, Stark and Flux.
seems like they all aim at the MX rider where range is critical and weight less important.

there are lighter bikes, but they are not full size which is important to many of us.
 
Thanks, Marko, can you tell us if the release date for the MX Bike is still the same? Like stated on your website for the early of 2026 ?
Or do I have to buy a Stark in the meantime? ;)
Yes, but that’s not the time to start production, so if you’re in a hurry, get the stark, you can sell it later ;)

Developing a world leading bike takes time and we only got the funds for it this year, but learning from other people’s mistakes helps a lot.
 
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