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Read again what he said. It's the opposite.Owners want a payday? What are you talking about?
Read again what he said. It's the opposite.Owners want a payday? What are you talking about?
The writing was NOT on the wall. Just a year ago they thought they were flush with cash and did not need any additional investments. I know because I asked.they lowered the msrp of bikes several K to reduce inventory as the writing was on the wall........ o2
I was talking about the owners of the company. I'm disagreeing with the notion that the creators of Alta were only after a big payout.
A very interesting response to my post from Vitalmx
Highflier
View attachment 14706231 Highflier https://p.vitalmx.com/photos/users/6231/avatar/c50_image_1440373636.jpg?1440373256 https://www.vitalmx.com/community/Highflier,6231/all 04/01/08 2 42
Posts: 44
Joined: 4/1/2008
Location: TX, USA
1 day ago
It’s highly unlikely anyone will buy Alta, Harley left after they saw how the sausage was made.
Alta has already consumed over $43,000,000 and wasn’t profitable after 8 years.....
After 8 years and $43mil, investors weren’t buying the pitch anymore.
https://www.crunchbase.com/organization/brd-motorcycles
Another fun fact about the past, Alta had an average monthly burn rate of over $1,680,000....per public records.
They were losing over $55,000 per day
+1Man, I hope I am wrong
Just like Zero? Inferior dirt bikeImo, the only way electric motorcycles will make it is to go after the commuter crowd, offer performance models also but rely on commuter bikes for the most revenue.
No, it is not dying. Just those American baby boomers got too old and stopped buying bikes. There was a spike of bike sales in the 2000's, and now it is back to normal. The sales are actually "booming" in Europe and Asia.The motorcycle industry is sadly, dying.
No, it is not dying. Just those American baby boomers got too old and stopped buying bikes. There was a spike of bike sales in the 2000's, and now it is back to normal. The sales are actually "booming" in Europe and Asia.
While USA Motorcycle Sales Lag, Europe and Asia are Booming - And a New Category is Emerging
The new emerging category is electric commuter bikes and scooters.
Thank you for finding this chart. MXA and others like to complain how it is not what it used to be, but the fact of the matter is that the motorcycle sales just had a blip a decade ago, not a breakout.In case there is any interest, here is the historical USA data:
View attachment 1490
It will be interesting to see how it all goes going forward.
No one saw Alta's demise coming either. The "for a limited time only" sale on spare parts was/is foreboding. Why do that if there was hope?
I am forecasting that motorcycle sales will pick up again after 2023 when Pluto moves from Capricorn into Aquarius.I read that even though sales are down, there are more registered motorcycles on the road. After the 2008 recession, less people bought new bikes, but MORE people bought used bikes. So while sales of new bikes slumped, there were more people becoming motorcycle owners, just in the used market. Motorcycles are not going anywhere. More women are getting into motorcycles as well. There are probably less dirt riders out there these days, but I feel that is one of those activities like hunting, that will continue to lose ground as places to ride/hunt get swallowed by development and kids are less interested in outdoor activities. Just my opinion.